Welcome to solotravel world’s first headline news post, this will become a monthly feature where news from around the web will be posted.
TRAVEL AGENCIES NEED TO RE-EVALUATE THEIR ATTITUDE TOWARDS SOCIAL MEDIA
Technology is a vital resource for tourism brands and companies need to embrace it to stay ahead of the competition and encourage new business: that is the message that has been sent out across the global industry for months following reports and forecasts but it seems some travel agencies are still ignoring the potential of social media. Because the market is so saturated, companies need to establish their niche and clientèle and social media is the ideal way to create an individual, online presence and build on successes.
A NEW ONLINE TREND IN SENIOR TRAVEL BOOKINGS
Online and mobile travel booking is often perceived as being a young man’s game, with some companies understandably targeting the more youthful demographic that seems to be constantly attached to their smartphones; however, research shows that 23% of the total internet population is over 55, a sizeable portion of users that shows that senior travellers are heading online more readily than the tourism industry may have suspected.
IN SEARCH OF THE CHINESE MARKET
Europe has done studies that show that potential Chinese tourists are currently found to be around 100 million people, and experts believe that they will reach 220 million by 2023. Chinese tourists have a special preference for France and they are “obsessed with Bordeaux wines,” a recent analysis done by The Economist indicated.
CRUISES: AUSTRIA GROWS IN RECORD PACE
The number of the booked cruises in Europe reached its all-time high of 6.4 million in 2013. That corresponds to an increase of 4 percent as opposed to 2012 and a doubling of the European cruise ship market in only eight years. The source market Austria – with an absolute emergence of more than 134,000 passengers in the previous, not at all considered a giant – evolved even stronger.
2014 IS A YEAR OF FULL RECOVERY FOR BUSINESS TRAVEL IN ITALY
The forecasting index indicates a more marked progression in the second half of this year. In 2014, the Italian Gross Domestic Product (GDP) will grow by 1 percent with business travel following suit. This is what is shown by the figures of the business travel sector revealed by the Uvet Travel Index, the statistical model developed by the Uvet Group with the scientific back up from The European House – Ambrosetti.
US GROWTH PREDICTIONS RISE DESPITE THE CRIMEAN CRISIS AND AMERICAN STORMS
The problem with creating forecasts for sector growth for the year to come and predicting global travel trends is that any event, big or small, can have an potential effect and positive and negative outcomes can come from unlikely sources. Events that seem so far away and inconsequential to American business travel could have a bigger impact that first imagined but, at the same time, situations much closer to home may not have been as damaging as suspected.
GERMAN OCCUPANCY DATA SHOWS GROWING TREND IN WEEKEND BREAKS
There is a new trend emerging in Germany of visitors spending the night in hotels over the weekend rather than during weekdays. Data for room occupancy in German hotels from the MKG European Hospitality Report shows that rates rose to 67.6%, putting the country only marginally behind the European average of 67.9%.